Certificate IV in Social Media and Digital Marketing

11302NAT Certificate IV in Social Media and Digital Marketing

Gain a foundation in social media and digital marketing.
Learn how to build a personal brand, engage customers using social media and more.

Become skilled in one year or less!

What is this course about?

This certificate IV equips graduates with in-demand knowledge of how to use a range of social media networks and digital marketing platforms.

By studying this course, students learn how to create digital marketing campaigns across multiple platforms. Students build hands-on skills in implementing and adapting digital marketing campaigns while ensuring alignment with marketing goals.

Graduates also develop their understanding of evaluating digital marketing campaigns. Throughout this course, students learn how to communicate effectively with stakeholders and provide technical advice on digital marketing.

This qualification is suitable for both business professionals looking to upskill in foundational digital marketing and students looking to kickstart a rewarding career.

Duration: 1 year (or less)

This qualification can be delivered:

100% Self-Paced Online
Blended Learning (Online and Face-to-Face)
Face-to-Face

The Certificate IV in Social Media and Digital Marketing is designed for both international and domestic students.

Why study this qualification?

Develop foundational skills

Develop entry-level skills to help you kickstart a new and exciting career in digital marketing.

Be equipped to help small-medium businesses with their digital marketing, or apply your new digital marketing skills to your own business.

Be in-demand

Australia is predicted to need over 370,000 additional digital workers by 2026, representing a significant increase in the demand for digital skills across the workforce.

Digital marketing skills are valued by employers. Gaining a Certificate IV in Social Media and Digital Marketing can help you stand out.

Apply the course to your workplace

If you’re already an entrepreneur, marketer or business owner, you have the option of applying your assessments to your organisation. That means you can apply the digital marketing skills and knowledge you learn while you complete your course. It’s a win-win for both you and your organisation.

And if you’re a student, you may have the option of applying your assessment tasks to your own start-up or small business.

Flexible study options

If you are a domestic student, this course can be studied flexibly online. That means you can fit your studies around your life, including any work, family and other commitments.

A number of DTA’s partners also accelerated study options, so you can complete your Certificate IV in less than a year.

More Information

What will you study?

Subjects offered

Who is it for?

Discover if this course is for you

Job outcomes include:

Future Opportunities

NAT11302001 Write and use documents required for digital implementation

Discover how to record important details as you move through developing a marketing campaign for a client. You’ll learn how to interview clients, work with designers, build content calendars and more.

In this unit, you’ll build your skills at reviewing a brand’s social media profiles. You’ll explore how to different platform functions, key target audiences for different social media platforms and more.

Discover how to use social media to drive traffic to a brand’s website. In this unit, you’ll explore how to set up different social media tools, test applications, review different social media approaches and more.

This unit will develop your skills in using social media platforms to communicate with customers. Discover how to research emerging trends, limit brand damage, promote products, showcase special offers and more.

In this unit, you’ll discover how to use run advertising campaigns across a range of social media platforms. You’ll build your ability to set up advertising accounts, implement tracking, create ads, apply targeting and more.

NAT11302003 Deploy and report on web-based performance marketing

Learn how to promote an organisation using a range of online advertising platforms. Gain skills in setting up advertising accounts, developing targeting strategies, launching advertising campaigns and optimising ad performance.

NAT11302004 Apply basic subscription services for email and messaging marketing

This unit explores email and messaging marketing campaigns. You’ll learn how to create landing pages, prepare social media posts, use email subscriber lists, perform A/B testing and more.

In this unit, you’ll build your understanding of personal, professional and business online footprints. You’ll learn how to plan, implement and optimise a personal influence strategy.

Discover how to maintain personal safety and safeguard privacy when using social media. Build your understand of cybersecurity best practices, ethical considerations, managing copyright and more.

In this unit, you’ll learn how to apply a range of ethical and professional standards when using social media and online platforms for business. You’ll build your knowledge of terms of service, codes of conduct and more.

The Certificate IV in Social Media and Digital Marketing is well suited to:

Domestic students looking to kickstart a social media career
International students seeking to build digital marketing skills
Marketing professionals looking to upskill in social media and digital marketing
Entrepreneurs and business owners
School leavers and young professionals

Social Media Assistant
Digital Marketing Assistant
Community Manager
Digital Marketing Officer
Digital Marketing Automation Assistant
Social Media Coordinator

WHAT STUDENTS SAY ABOUT DTA COURSES

"Thanks to the Advanced Diploma of Digital Marketing, I am now working as a digital marketing specialist, working with centres like Chadstine in Melbourne as well as The Galeries and QVB in Sydney.

I definitely wouldn’t have been able to do it without this course! It really has taught me a lot. I have regular catch ups with marketing managers where I teach them things I learned from my trainer and the course!"

"I personally really enjoyed studying the Diploma and Advanced Diploma of Digital Marketing. You have case studies that you use throughout the course where you apply different strategies. These make you feel like you are doing something properly for a company.

After I finished my courses in digital marketing, I updated my profile on LinkedIn. After that some companies started to approach me. I am happy that I am now working as a Digital Marketing Specialist."

"The Certificate IV in Environmentally Sustainable Management has helped me a lot with establishing environmental initiatives in the workplace. I have developed a list of 30 initiatives from the course. I am now implementing one every three months and closing it out prior to implementing the next one.

The course has made me really consider my actions and how they effect the environment. This is a great course from my perspective."

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