Diploma of Digital Marketing – Digital Tech Academy

10931NAT Diploma of Digital Marketing

Be equipped with the most up to date digital marketing skills, knowledge and insights!

Become skilled in one year!

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What is this course about?

The Diploma is campaign focused and will equip you with the most up to date digital marketing skills, knowledge and insights.

Graduates will learn how to plan, implement and review marketing campaigns. It provides an introduction to running digital marketing campaigns in different areas.

People who are newer to digital marketing and marketing in general will choose the Diploma.

Duration: 1 year

DTA courses can be delivered:

100% Self Paced Online
Blended Learning (Online and Face-to-Face)
Face-to-Face

These courses are designed for international and domestic students.

Why Digital Marketing?

What is Digital Marketing

Digital marketing includes all marketing that involves the internet. Digital marketing involves finding, engaging and converting customers online. Digital marketing is an expansive area of study. There are many different components to digital marketing such as:

Ecommerce
Social Media
Website Optimisation
Email Marketing
Marketing Automation
Display and Search Advertising
Search Engine Optimisation

Why study Digital Marketing?

Digital marketing is a specialisation that is becoming increasingly relevant across all industries. Businesses are adapting to the way digitalisation has become a necessary tool for consumer touch points and engagement.

Digital Marketing Demand

There is currently a skills gap in the digital marketing workforce where marketers are entering into digital marketing jobs without the appropriate skills. According to Deloitte, there was an estimated need for approximately 300,000 professional digital marketers in Australia in 2021.

The demand for digital marketing professionals outstrips supply by 44%. There is also an undersupply of local digital marketers as 30% of Australia’s digital marketing talent are expatriates. The market for digital marketing is global! The countries with the highest demand for digital marketers include:

United States
United Kingdom
Canada
India
Australia
Philippines
UAE

Reskilling and upskilling existing employees as well as training new people to obtain specialised skills is becoming a priority for businesses to remain competitive.

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What will you study?

Subjects offered

Who is it for?

New to Digital Marketing?

Job outcomes include:

Future Opportunities

BSBMKG555 Write persuasive copy

This unit is all about persuasive copywriting; that is, how marketers can write text in a way that influences people and drives them to action. In other words, it’s all about the text that can persuade people to change their mindset and/or behaviour.

This unit is all about how marketers can engage with their audiences on social media. This requires marketers to connect meaningfully with others to drive interactions and conversations. In this unit, marketers learn how they can use organic approaches to boost a brand’s social media engagement.

BSBMKG547 Develop strategies to monetise digital engagement

This unit is all about ecommerce marketing. It will equip students with skills and knowledge relating to optimising online stores and promoting ecommerce offers. It also explores other ecommerce marketing opportunities, such as social shopping using social commerce.

NAT10931002 Plan and conduct performance marketing

This unit equips students with skills to plan, implement and evaluate performance marketing campaigns. Performance marketing refers to an area of marketing where brands only pay when something results in people doing something, such as clicking on an ad or making a purchase from it.

Performance marketing typically involves advertising. Common performance marketing approaches include paid search advertising, display advertising and social media advertising.

NAT10931003 Facilitate organic and earned marketing

This unit is all about organic marketing. Organic marketing is marketing that doesn’t involve the use of paid advertising. For this reason, organic marketing is sometimes also referred to as ‘free’ or ‘unpaid’ marketing. Rather than constantly pushing sales, most organic marketing is focused on providing people with valuable content. This helps to make people aware of a brand. It also helps a brand to form meaningful relationships with its audience.

NAT10931005 Test to optimise performance

This unit is all about using testing to optimise the performance of marketing campaigns and activities. Testing is a vital part of digital marketing. It involves taking different variations and testing them against each other. For example, a marketer may take two different LinkedIn ads and run them at the same time to see which one performs better.

NAT10931004 Apply marketing automation

This unit is all about using automation for marketing. It’s about using technology to automate processes and communications that marketers use.

NAT10931001 Conduct omnichannel marketing

This unit covers how to combine digital marketing with offline marketing approaches. It is important to note that there are various definitions of omnichannel marketing that exist within the digital marketing community, however in this unit, omnichannel marketing is marketing that uses both online and offline channels.

For people who are newer to digital marketing and marketing in general. This includes:

DIGITAL COMMUNICATIONS MANAGER
DIGITAL CONTENT COORDINATOR
DIGITAL COPYWRITER
DIGITAL MARKETING COORDINATOR
DIGITAL MARKETING SPECIALIST
DIGITAL MEDIA BUYER
MARKETING AUTOMATION SPECIALIST
SOCIAL MEDIA PLANNER

WHAT STUDENTS SAY

Thanks to the Advanced Diploma of Digital Marketing, I am now working as a digital marketing specialist, working with centres like Chadstine in Melbourne as well as The Galeries and QVB in Sydney.

I definitely wouldn’t have been able to do it without this course! It really has taught me a lot…I have regular catch ups with marketing managers where I teach them things I learned from my trainer and the course!

I personally really enjoyed studying the Diploma and Advanced Diploma of Digital Marketing because I could refresh my knowledge in marketing and communication, which was my field back in my home country.

Nowadays digital marketing is an important tool for companies so my goal was to improve my skills in that.

After I finished my courses in digital marketing, I updated my profile on Linkedin and after that some companies started to approach me and I got a job because of that and I am happy that I am working as a digital marketing specialist at a company.

I chose to study these courses because of the methodologies. You have case studies that you learn throughout the course where you apply different strategies and you feel like you are doing something properly for a company and when you talk to other classmates, you can understand how people do things differently in the industry.

Have a Question?

If you have any questions or feedback, please let us know!

10931NAT Diploma of Digital Marketing

What is this course about?

Why Digital Marketing?

More Information

WHAT STUDENTS SAY

Other Courses

Have a Question?

Download our Course Guide | Diploma of Digital Marketing

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