This month has seen a SearchGPT prototype, AI bots launch in Meta, new AI tools for Google Ads and more. Read on to learn more about the latest digital marketing changes. ⤵️   AI ChatGPT is expanding into search OpenAI has launched a prototype of its proposed search engine, called SearchGPT. The move aligns ChatGPT with competing more directly with search engine giants like Google and Microsoft. Learn more AI search and user satisfaction go together

This month has seen broadcast channels expanded on Meta, a new TikTok Creative AI suite, a new Ads Academy and more. Read on to learn more about the latest digital marketing changes. ⤵️ AI Virtual characters are coming to TikTok The social media company has announced its new AI-focused Symphony platform. The platform will enable brands to use virtual influencers to sell their products. Learn more OpenAI buys Rockset, a Hybrid Search technology OpenAI, the company

This month has seen Apple take further steps towards an AI search engine, a major update to ChatGPT, new premium TikTok ad options and more. Read on to learn more about the latest digital marketing changes. ⤵️   AI X planning to introduce AI audience tool X (formerly Twitter) is designing an AI technology that can help advertisers create ad audiences using descriptions. Learn more 75% of white-collar workers are using AI A new report from

In the world of digital marketing, this month has seen TikTok battles in the US step up a notch. Tech companies have also been releasing a range of new things. X has launched a new TV-focused app, Brave has dived into the AI world and Google is ramping up its support for sustainable travel. Read on to find out more about digital marketing changes that happened in April 2024. ⤵️ AI TikTok crackdown ramps up in

This month has seen updates for AI-generated content on YouTube, longer content on X and revamped Instagram direct messages. Read on to learn more about these updates and other changes happening in the digital marketing world. ⤵️   SEO First Google Core Update of 2024 Google has implemented its first core update of its search engine algorithm of 2024. It’s reported to be penalising unoriginal and AI-generated content. Learn more  Social media posts to appear on

  This month has seen a Cutout option arrive on Instagram and the release of the latest State of Marketing Report. LinkedIn also wants to help make your search for a digital marketing role easier, with a new AI tool to help you answer questions like “Am I a good fit for this role?”. Read on to learn more about these updates and other changes happening in the digital marketing world.   Social media New YouTube