This month has seen a SearchGPT prototype, AI bots launch in Meta, new AI tools for Google Ads and more.
Read on to learn more about the latest digital marketing changes. ⤵️
AI
ChatGPT is expanding into search
OpenAI has launched a prototype of its proposed search engine, called SearchGPT. The move aligns ChatGPT with competing more directly with search engine giants like Google and Microsoft.
AI search and user satisfaction go together
An independent study has found that user satisfaction is boosted by AI-enhanced search features. The study also found that people are more satisfied with search and social media platforms than ever before.
Microsoft updates its AI search
Generative Search in Microsoft Bing is being updated to a new version. The updated version encourages users to click from search results to websites.
Social media
Lead generation ads arrive on Reddit
Reddit’s newest ad format is here – Lead Generation Ads. The new format enables marketers to capture information on leads directly in the Reddit app.
Meta’s AI Studio platform launches in the US
The new platform enables people to use Meta’s systems to create their own AI bots. People can use these bots to seek advice on various tasks, such as deciding which movies to watch.
Custom thumbnails land on TikTok
Creators on TikTok can now add their own custom images as their video hero images. Creators can also choose a specific frame from their video to be their thumbnail.
Email marketing
Email benchmarks updated
HubSpot has updated its list of email marketing benchmarks. The resource provides insights into key email metrics across different industries and email vendors.
SEO
Google provides advice on website headings
Google’s Gary Illyes has shared insights on the best ways to use website header elements such as H1, H2 and H3 for SEO.
More translation for search results
The search engine giant has increased the number of languages that it translates its search results into. The move can help brands gain more international traffic.
Google supports labelling AI images
The search engine’s updated documentation shows it is supportive of labelling AI created and manipulated images in search results.
Analytics
Attribution improvements in Google Analytics
Google has confirmed it is improving how it attributes data to channels in Google Analytics. With the enhancements, brands are expected to see fewer events incorrectly assigned to the “direct” channel grouping.
Performance marketing
New AI tools in Google Ads
Google has released new AI tools targeted at performance max campaigns. The new tools include asset-level conversion reporting, enhanced image editing and more.
Google’s old Merchant Center is sunsetting
Google has announced that in September this year, all retail users will be upgraded to its new Merchant Center. The updated version includes generative AI tools, more reporting and other features.
