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May has been a month of AI, with a variety of intelligent technologies being unleashed. From new conversational functionality in Google Ads to enhanced try-on tools in Snapchat, AI is changing the experience of digital marketing platforms. Read on to find out more. ⤵️ SEO Google is rolling out Search Generative Experience (SGE) Google is […]

Hi there, Google is making changes, cutting attribution models from analytics, introducing heat wave alerts and more. Lots has also been happening with AI over the past month, with ChatGPT being banned in Italy and Meta announcing new generative AI options for advertisers. Read on to find out more.⤵️ Analytics 4 attribution models to be

Hi there, What has been happening this month in the world of digital marketing? Google has updated its desktop search results, new advanced features have arrived in Google Analytics, Meta has released new ad options and more. Read on to see the details. Social Media Full-length reels could be coming to Insta stories Instagram is

Hi there, Digital marketing continues to evolve as we venture further into 2023. Google Maps has become more immersive, Google multisearch is getting smarter and Twitter is sharing ad revenue. Read on to find out more. Should you create AI website content?Google has released new guidance on the use of AI to generate content. The

Hi there, Welcome to the first DTA newsletter of 2023! From new ecommerce metrics in Google Analytics to trends and predictions for the year ahead, lots has been happening this month. Read on to find out more. ⤵️

Hi there, So far December has brought us an Instagram trend report, new visual guides for Google search, predictions from Microsoft and action towards TikTok being banned. Read on to find out more. ⤵️ Social media Instagram 2023 Trend Report Instagram has released a new trend report. The report gives some interesting insights into how

Hi there, A lot has been happening this month in the digital marketing world. Hays has released the latest digital marketing salaries for Australia, Google is farewelling similar audiences, and there has been lots of other changes too. Read on to find out more. ⤵️ Social media You’ll soon be able to schedule posts in