Hi there,
So far December has brought us an Instagram trend report, new visual guides for Google search, predictions from Microsoft and action towards TikTok being banned. Read on to find out more. ⤵️
Social media
Instagram 2023 Trend Report
Instagram has released a new trend report. The report gives some interesting insights into how Gen Z is using social media.
How Elon Musk has changed Twitter
Wondering how Musk has changed the social media platform so far? Social Media Today has released their review of Elon’s time as “Chief Twit”.
Could TikTok be banned?
Concerns over data tracking has led to a TikTok ban bill being introduced in the US. The proposed bill aims to ban TikTok from operating in the United States.
Events
A ???? Global Marketing Day
SEMRush has announced it’s holding a free, 24-hour online conference in February 2023. The event will be live-streamed from New York, London, and Dubai and feature some of the world’s biggest brands.
SEO
A Year in Search 2022
Google has released its annual report on the top trending searches for the year. View the report to compare searches across the global and in different countries.
New visual guide to search elements
Google has released a new visual guide to help people better understand various components of search results. The guide includes helpful illustrations and definitions.
A helpful content update
Google has been rolling out a helpful content update this month. The update aims to weed out high ranking content that does not help or inform people.
Analytics
New reports in GA
Google Analytics 4 is rolling out new functionality that will allow marketers to create reports on landing pages.
Email marketing
2022 email marketing stats
Did you know 37% of brands are increasing their email budget? Find this figure and more in HubSpot’s updated statistics and insights on email marketing in 2022.
Email trends for 2023
Mail Jet has released its predictions for email marketing trends in 2023. From hyper-segmentation to zero-party data, there’s lots for digital marketers to consider.
Performance marketing
Data-driven attribution made easier
Google Ads is reportedly making enhancements to make it easier to switch to data-driven attribution.
Account level suspensions policy updates
Google has made changes to its Display & Video 360 suspensions policy that apply at an account level. Under the new updates, accounts can be suspended immediately.
3 predictions from Microsoft
Microsoft has released 3 predictions for trends the company believes will impact ads in early 2023.
