Hi there,
A lot has been happening this month in the digital marketing world. Hays has released the latest digital marketing salaries for Australia, Google is farewelling similar audiences, and there has been lots of other changes too. Read on to find out more. ⤵️
Social media
You’ll soon be able to schedule posts in LinkedIn
LinkedIn is testing letting users schedule posts within its platform. Keep an eye out for this functionality as it rolls out over the coming months.
Searching for stolen content gets easier
Meta is giving brands more functionality to search for their content that has been stolen on Facebook and Instagram by other users. Brands can use the Brand Rights Protection tool to help discover stolen content.
Musk x Twitter = ?
You may have heard that Elon Musk is the new CEO of Twitter. How much will his leadership change Twitter for marketers? That’s yet to be decided, but in the meantime you can head over to Vox for a recap of Musk’s first month in charge.
Analytics
Google Data Studio is now Looker Studio
Google has renamed its Data Studio product to Looker Studio. The company has described the change as a move to “unify our business intelligence product family under the Looker umbrella”. The functionality of the platform remains largely unchanged.
Sunset date delayed for Universal Analytics 360
Google has pushed the sunset date for Universal Analytics 360 back to July 2024. The extension gives enterprise customers more time to upgrade their Google Analytics platform.
SEO
New state of SEO report is released
Search Engine Journal has released the latest version of its yearly State of SEO report. Download the report to see insights on SEO performance, budgets and salaries.
New local search features finally released
A range of new features for local search have been rolled out by Google. Many of these were previewed at Google’s Search On virtual conference in September.
Google comments on the use of stock photos
Google advocate John Mueller has confirmed that using stock photography doesn’t hurt web search rankings. However, it likely won’t help your image search rankings.
Performance marketing
New Performance Max features arrive
Google Ads has released a range of new features for Performance Max campaigns. For example, the results of these campaigns can now be forecasted in the Performance Planner tool.
Farewell similar audiences
Advertisers have until August 2023 to use similar audiences for their Google Ads campaigns. Similar audiences will be replaced by Optimized Targeting and Audience Expansion.
Discover PPC trends for 2023
Wondering what trends will impact pay-per-click advertising over the next year? Discover what the experts are saying with Search Engine Journal’s new Biggest PPC Trends of 2023 ebook.
Trends and jobs
2023 marketing predictions from Google
Google has released its predictions for the top trends that will impact marketing in 2023. Inclusion, privacy, Gen Z and “super apps” all feature in the predictions.
See the latest digital salaries
Hays latest salary guide for 2022-23 is here and it has lots of interesting insights. The guide places “Digital Marketing Manager” as the fourth most in-demand job in the marketing and digital category.
