Welcome to the first DTA newsletter! From investments in the metaverse to new versions of the Google Ads Editor, the world of digital marketing hasn’t been standing still. Read on to discover what changes have been happening recently.
And keep an eye out for more updates in your inbox. We’ll be sending newsletters each month on what’s been happening in the world of digital marketing.
SEO
Google launches Multisearch
Google’s new tool allows people to search by both images and text at the same time. Multisearch is currently available as an added function in Google Lens.
The impact of Hummingbird
Almost 10 years on, how has Google’s Hummingbird update changed search? Find out what SEO experts and Googlers have to say about the impact of one of the biggest major changes to Google’s search algorithm.
Google takes a stand against AI-generated text
Google search advocate John Mueller has announced that using AI tools to automatically write content goes against Google’s webmaster guidelines.
Analytics
New Google Data Studio template
Google has shared a free template for visualising Search Console data. The template enables data to be displayed as a bubble chart in Google Data Studio.
Social media
Dynamic stories launch on Snapchat
Dynamic stories are now available on Snapchat. The update will allow publishers to automatically create stories that highlight the latest news as it breaks.
The metaverse gets more investment
Meta has launched two new funding options to encourage creators. It’s a sign that Meta is dedicated to ramping up its metaverse offering and making it as engaging and immersive as possible.
An unmention option may be coming to Twitter
Twitter is testing an option that would allow users to remove themselves from chats. With unmentions people can choose to disengage from a conversation they no longer feel comfortable being involved in.
Email marketing
Inspiration hit
Need some inspiration for your email campaigns? Check out the emails that made the favourite’s list of Litmus staff in March.
Performance marketing
Google Ads Editor v2.0 is out
Google has released the newest version of its Google Ads Editor. The updated software program now supports Performance Max campaigns, combined segments, conversion goals and more.
Expanded text ads are ending
Support for expanded text ads ends in less than 3 months. From July 1 this year advertisers will need to use responsive search ads instead.
