Hi there,
The digital marketing world changes month by month, and July has been no exception! Social media networks are testing new options for NFTs, Google has launched new Google Search Console features and Demand-Side Platforms (DSPs) are making significant changes. Read on to learn more.
Social media
Meta’s new NFT display options
New NFT display options are being tested on Facebook. These include custom NFT posts featuring a ‘Digital Collectible’ tag and showcasing non-fungible artworks on a new NFT section of Facebook profiles.
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New product display options on Pinterest
Pinterest has added new options for displaying products on its platform. The social media network has also updated its shopping API.
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Twitter is testing co-tweets
Collaborative tweets are being tested by Twitter. The new format would allow brands to invite another Twitter user to join their tweet, with the tweet being posted to both users’ timelines.
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SEO
Video indexing report arrives in Google Search Console
A new report has been made available in Google Search Console. The report helps identifies crawling issues for website pages with videos.
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Guidance updated for product structured data
Google has revised the guidelines it provides for structured data relating to products. Specifically, the update clarifies how to best use structured data for different product variants, such as colour and size.
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Google’s scoring for page experience has been updated
When it comes to assessing page experience, Google has revealed it bases desktop search results on a site’s desktop experience and mobile search results on a site’s mobile experience.
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Analytics
Google Search Console Insights now supports GA4
Sites using Google Analytics 4 (GA4) can now access Google Search Console Insights. This means newer websites only using GA4 can now see a lot more data in Google Search Console.
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Custom attribution windows have arrived on TikTok
TikTok is enabling advertisers to set their own attribution windows. The change means marketers can better tailor their TikTok analytics and reporting to suit their brand’s customer journeys.
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Email marketing
2022 email marketing stats
HubSpot has updated its email marketing stats for 2022. From ROI to email engagement and planning, you’ll find lots of figures in this HubSpot resource.
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Top email design trends for 2022
Active Campaign has released its top 10 email marketing design trends for 2022. Check out the list if you want inspiration for your upcoming email campaigns.
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Performance marketing
How inflation is impacting marketing spend
Inflation is being felt by consumers and companies alike across the western world. The impact of this inflation on advertising spend is explored in Merkle’s latest quarterly Performance Media Report.
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More platforms are turning their backs on Google Open Bidding
Two demand-side platforms (DSPs) – Yahoo and Amobee – have removed Google Open Bidding supply for advertisers.
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