This month has seen Apple take further steps towards an AI search engine, a major update to ChatGPT, new premium TikTok ad options and more.
Read on to learn more about the latest digital marketing changes. ⤵️
AI
X planning to introduce AI audience tool
X (formerly Twitter) is designing an AI technology that can help advertisers create ad audiences using descriptions.
75% of white-collar workers are using AI
A new report from LinkedIn and Microsoft reveals how people using AI in the workplace.
Hello ChatGPT 4o Omni
The new offering from ChatGPT enables people to input prompts as voice, text or images. It can also generate responses in all those forms.
Social media
SA wants a social media ban
South Australia is looking into legislation that would ban kids under 14 from accessing Instagram and TikTok. The proposed ban is similar to new laws in place in Utah and Florida.
TikTok to label AI-generated content
The social media platform will analyse the meta data of image and video content to check if it was created by AI.
Meta expands its subscription package
The platform’s Verification for Business subscription offering is getting an upgrade. Meta is expanding access, offering new higher-priced tiers and more.
SEO
Google advises on content decay
What should you do with the outdated content on your website? The answer is not necessarily deleting it.
Apple’s AI search engine
Apple is planning to release Intelligent Search – a technology that will use AI to summarise website pages and display these summaries in search result pages.
Avoid “sneaky redirects”
When it comes to managing content decays and outdated website content, google has advised against using rel=canonical tags to redirect users.
Analytics
Universal Analytics 360 is sunsetting
The platform is due to shut down on July 1, and some enterprise organisations are still working on finishing their migrations to the newer version of the platform.
Email marketing
New Yahoo Sender Hub Dashboard
Yahoo has released a new Sender Hub Dashboard to give email marketers greater insights into their email activity and enable them to enrol in Complaint Feedback Loop (CFL) management.
Performance marketing
Simplified YouTube Ad Campaign Creation
Google has enabled a new simplified ad creation optionwithin YouTube Studio. The move means that creators can potentially avoid using the more complicated Google Ads platform.
New TikTok premium ad options
The TikTok Pulse Suite has updated its premium ad placement options, expanding them to include Pulse Custom Lineups, Pulse Premiere Tentpole Moments and Pulse Premiere IP Lineups.
Tips for better paid local ads
Google has confirmed that proximity is not a ranking factor for local ads. The search engine has also given recommendations for using service area alignment.
