This month has seen updates for AI-generated content on YouTube, longer content on X and revamped Instagram direct messages.
Read on to learn more about these updates and other changes happening in the digital marketing world. ⤵️
SEO
First Google Core Update of 2024
Google has implemented its first core update of its search engine algorithm of 2024. It’s reported to be penalising unoriginal and AI-generated content.
Social media posts to appear on Google Business Profiles
A brand’s social media posts can now appear on its Google Business Profile. Brands can connect one account per social media platform.
Google’s Search Quality Evaluator Guidelines updated
Google has added details and examples of untrustworthy websites to its Search Quality Evaluator Guidelines.
Analytics
New Reddit Pro Analytics suite
Reddit has released a set of analytics and data tools. The suite aims to help brands better organically connect with active niche communities on the platform.
More aligned Google Ads and Analytics reporting
Under the new Google Analytics 4 update, conversions will be consistently defined across Google Ads and Analytics. The changes include replacing conversions with “key events”.
AI
Mandatory disclosure for AI content on YouTube
Using AI tools to create videos and upload them to YouTube? You may now need to label your videos as being AI-generated.
LinkedIn evaluates its AI features
The social media platform has provided insights into the effectiveness of its latest generative AI features.
Meta shares insights on future AI
Meta has shared its predictions on how technology will transform this year and beyond. The future includes developers being able to build third-party AIs for Meta messaging services.
Social media
Insta messaging gets a facelift
Users can now pin, edit and apply personalised themes to their Instagram direct messages. It’s also possible to customise read receipts and save your favourite stickers.
Long-form articles launch on X
X articles has arrived, with Premium+ subscribers and verified organisations able to view and create long-form posts.
TikTok is testing a photo app
The social media giant is reportedly building an app dedicated to sharing photos, according to some app developers.
Performance marketing
Advantage+ and shopping ads update
A range of updates have been applied to Meta ads, with many focused on the platform’s automated Advantage+ campaigns.
Google Ads launches “Solutions”
“Solutions” has arrived. The Google Ads enhancement enables advertisers to set up customisable automation that can help with optimising their campaign.
Microsoft shares tips on prompt engineering for ads
Microsoft has released advice on how to better use Microsoft Copilot to create effective and inclusive ad copy.
