This month has seen a Cutout option arrive on Instagram and the release of the latest State of Marketing Report. LinkedIn also wants to help make your search for a digital marketing role easier, with a new AI tool to help you answer questions like “Am I a good fit for this role?”.
Read on to learn more about these updates and other changes happening in the digital marketing world.
Social media
New YouTube features for creators
YouTube has recently rolled out new tools for creators, including the ability to tag products in their live streams, gift channel memberships and more.
Insights into the Threads algorithm
Meta has released an overview of its Threads algorithm. Take a look to see insights into how the system decides what content gets displayed to users.
New video Cutout option on Insta
Instagram users can now create their own distinctive stickers when using the Instagram mobile app. The new custom stickers can help brands and creators make their reels and stories more unique.
AI
Meta to label AI images
Meta (the company behind Facebook and Instagram) has announced that it plans to start labelling AI-generated images on Facebook, Instagram and Threads.
Google is using AI to detect fake reviews
Google has revealed it’s using AI to help it better detect fake reviews faster and with greater accuracy. The search giant reportedly blocked 170 million fake reviews in 2023.
LinkedIn’s new chatbot for job searches
LinkedIn wants AI to help you find your next job. The social media platform is offering new AI-powered assistance to job hunters in the form of an AI chatbot.
SEO
New Google search pages in Europe
New features are arriving in Google search pages in Europe. The enhancements include carousels, flight info boxes and better compliance with the EU’s new Digital Markets Act.
Updated “how search works” videos released
Google has published updated videos showcasing how its search engine works. The enhanced series aims to help demystify how Google search functions.
More Reddit conversations coming to Google search
Reddit has partnered with Google on a new deal to allow the search engine to access more Reddit conversations.
Analytics
New trend detection feature on GA4
Google Analytics 4 has introduced a new trend detection feature to help marketers spot gradual data changes and take early action to address issues.
The 2024 State of Marketing Report is out
HubSpot has released the latest version of its annual State of Marketing Report. Check it out for insights into marketing channels, AI tools and more.
Email marketing
2024 email inspiration
HubSpot has released its latest list of “Brilliant Marketing Email Campaign Examples”. Check it out for a hit of inspiration.
Latest email stats unveiled
Backlinko has published its 2024 list of email marketing statistics that marketers should know about.
Performance marketing
Local Ad fraud being investigated
Google has confirmed it is investigating fake Local Services Ads, including those that sabotage competitors and hide real ads.
Lookalike audiences sunset
LinkedIn is discontinuing lookalike audiences on 29 February 2024. Advertisers are being urged to use Predictive Audiences and Audience Expansion instead.
