We hope you’ve had an amazing start to 2024! In the world of digital marketing, this month has seen the release of a new premium AI tool, the roll out of cookie restrictions, the growth of social media SEO and more.
Read on to find out more about digital marketing changes happening in the first month of 2024. ⤵️
AI
ChatGPT for work teams is here
The new version provides more advanced AI models and enables workers to share ChatGPT set ups for specific work tasks. The move has been described as helping AI perform like a competent intern who can assist workers.
New premium Copilot
Microsoft has launched two premium versions of its Copilot generative AI tool. Copilot Pro is aimed at individuals, such as creators, while Copilot for Microsoft 365 is becoming available for businesses of all sizes.
Copyright issues and lawsuits for OpenAI
Lots of questions are being raised about the use of copyrighted content by generative AI tools. The company behind ChatGPT, OpenAI, is currently dealing with a lawsuit from the New York Times. It’s also negotiating content licenses with CNN, Fox and Time.
SEO
TikTok as a search engine
A new study by Adobe reveals that younger generations are increasingly using TikTok as a search engine.
Google rejects SEO formulas
Google has advised marketers to ignore tools promoting ‘SEO formulas’. Instead, the company recommends focusing on user experience and being helpful to website visitors.
Learn more
2024 SEO strategy checklist
Have you got your 2024 SEO strategy finalised? If not, check out this helpful strategy checklist from Search Engine Land.
Learn more
Analytics
Cookie restrictions have started
Google has started restricting third-party cookies in Chrome. Starting at 1% of users on 4 January 2024, the restrictions will ramp up to 100% of users worldwide by Q3 2024.
Learn more
Social media
New tools for creating YouTube shorts
Google has added new functionality to help users more easily transform their existing YouTube videos into Short clips.
Tips for Valentine’s Day TikToks
TikTok has released its guide for running Valentine’s Day promotions on TikTok. With Valentine’s Day being a popular event for TikTok users, it can be a great opportunity for brands to tap into.
New parental controls for Snapchat
The social media platform is enhancing its parental supervision tools. Parents using the Family Center option can now limit their children’s use of Snapchat’s My AI chatbot tool.
Email marketing
New rules arriving in Gmail next month
Google has confirmed it is going ahead with new rules in February 2024. Email marketers need to ensure their emails are authenticated and offer one-click unsubscribes.
Three email tips to know
The litmus team has released their top three email tips for the year ahead.
Performance marketing
Microsoft is launching Retail Media Creative Studio
The platform aims to make it easier for retailers to create digital marketing content, such as banner ads, using AI.
Changes to sensitive events
Google Ads is widening its inappropriate content policy to better cover sensitive events. The move aims to prevent unethical behaviour, such as price gouging and victim blaming, during crises and emergencies.
