New research reveals the top social media platform of choice for Gen Z, new features are being tested on Insta and SEO predictions for 2024 are out.
Read on to find out more about digital marketing changes happening in the last month of 2023. ⤵️
Social media
Notes may be coming to Instagram feed posts
Meta is testing letting people add Notes to their feed posts in the Instagram app.
YouTube remains number 1 with Gen Z
New research places YouTube as the number one online platform of choice for 13 to 17 year-old social media users.
Looping videos arrive on Insta
With teen users creating Notes at 10x the rate of non-teens, it’s suspected Instagram’s new looping video feature is targeted at better engaging Gen Z.
Email marketing
Are you guilty of these annoying work email habits?
EmailTooltester has released a new survey of the things that employees find the most irritating about work emails.
Google and Yahoo introduce new email deliverability rules
Email marketers will need to take some new approaches to stay out of spam and boost their inbox reach.
Learn more
AI
ChatPlus subscriptions are available again
After suspending new ChatGPT’s “Plus” subscriptions for over a month, these subscriptions are now open again.
Learn more
Deep Search to be added to Microsoft Copilot (eventually)
It’s planned for Bing Search to have a new feature called “Deep Search”. The new functionality would mean that Bing search results are enhanced with GPT-4.
Gemini Pro is here
Google has released Gemini Pro – an AI-powered large language model aimed at enterprises and developers. The technology is used by Google for its Bard chatbot and will help developers build new advanced AI applications.
Analytics
Prepare your Google Analytics for Third-Party Cookie changes
Google Anlytics 4 has a new Privacy Sandbox technology called Protected Audience API. Advertisers will be able to use this feature to keep reaching their audience after the third-party cookie phase-out.
SEO
What trends will most impact SEO in 2024?
Experienced SEO expert Aleyda Solis gives her rundown on what is set to happen with SEO next year.
Google is dealing with Parasite SEO
Google has confirmed it is taking steps to deal with Parasite SEO that aims to ‘outsmart’ Google and unfairly leverage third-party websites and domains.
Openness confirmed as a local ranking factor
Google has explained that a business’s open hours can impact its appearance in local search results.
Performance marketing
New multi-format ads for YouTube
New multi-format ad options are available for advertisers in Google Ads. The update intends to help brands improve their reach on YouTube.
New Microsoft Advertising and Baidu Global partnership
Microsoft has teamed up with Baidu Global with the aim of making AI-powered ads available in U.S., Canada, U.K. and Australia in 2024.
Microsoft streamlines CTV ad buying
Microsoft Advertising has introduced an exclusive partnership with Netflix and other updates to its Connected TV (CTV) offering.
