This month has seen broadcast channels expanded on Meta, a new TikTok Creative AI suite, a new Ads Academy and more.
Read on to learn more about the latest digital marketing changes. ⤵️
AI
Virtual characters are coming to TikTok
The social media company has announced its new AI-focused Symphony platform. The platform will enable brands to use virtual influencers to sell their products.
OpenAI buys Rockset, a Hybrid Search technology
OpenAI, the company behind ChatGPT has acquired Rockset. The move could boost OpenAI’s offering to marketers, better enabling features such as real-time data analysis and recommendation systems.
Most Australian workers using AI
It’s not just marketers who are getting on board with AI tools. Freshworks, a research firm, found that 2 out of 3 Australian workers are using AI in the office.
Social media
Gen Z using social for product discovery
A new European-based study has revealed that Gen Z are increasingly turning to social media, rather than search engines, to discover new products.
The Threads API has arrived
Meta has released a Threads API to developers. The API enables new functionalities, such as scheduling posts using third-party apps.
Broadcast channels expand on Meta
Instagram and Facebook business profiles with over 10,000 followers can now access their own broadcast channel. By having their own channel, brands can send chats in a one-to-many format.
SEO
New study of 260,000+ search results
A new study reveals having helpful and authoritative content are key to good organic search rankings.
User generated content helps ranking
A new study by digital marketing agency Amsive has found that Google’s search results have shifted to favouring ecommerce websites and user generated content.
Google clarifies its stance on AI-generated content
Google’s in-house search expert John Mueller has advised on using AI tools to help with content creation. The advice includes recommendations on AI-translated content and using AI to create first drafts.
Analytics
A final goodbye to Universal Analytics
Google has confirmed that it will start turning off all services and APIs for the older version of its Google Analytics platform from July 1.
Generated insights coming to GA4
Google has announced that it will release generated insights in the next few months. The new feature will help marketers better understand fluctuations in their Google Analytics data.
Email marketing
Emails being summarised by Google Gemini
Google Gemini Pro subscribers now have the option to have their marketing emails summarised by AI. The new feature will pull up a summary card with highlights of a selected email. The update means it will be even more important for marketers give their emails clear wording and good structure.
Dynamic email content inspiration
The team at Litmus has pulled together examples of creative dynamic email content. Check it out to get inspired for how to go beyond basic personalisation.
Performance marketing
X Ads Academy launched
X has released a new platform for people wanting to improve their understanding of advertising on X.
Improved query matching in Google Ads
Google Ads is making enhancements to its search query matching. The improvements include negative keywords automatically including misspellings, more control over brand-related traffic and more.
30 ads updates from Google Marketing Live
Google announced 30 product updates for Google Ads at its annual Google Marketing Live event. Check out SEM expert Brooke Osmundson’s insights into what they are.
