Hi there,
This month we’ve seen updates to Google’s core algorithm, remixing options in Instagram, Google Ads policies and more. Read on to learn more about changes happening in the world of digital marketing.
SEO
Google’s latest core update is complete
The latest update to Google’s core algorithm, which started on May 25, has now finished. There is speculation that the update targeted AI-generated content.
Google makes progress with AI
Google has announced a new breakthrough AI technology called LIMoE. The technology improves how well AI can understand what something is by viewing an image of it.
Tech giants agree to EU Anti-Disinformation Code
Meta, Google, TikTok and other tech giants have accepted the EU’s Code of Practice on Disinformation. The code aims to fight disinformation and the spread of false information online.
Analytics
Google Analytics releases new behavioural modelling
Google Analytics has launched an update aimed at addressing data loss. The enhancement aims to work around shortcomings in data collection caused by users who decline cookies.
Social media
Instagram’s main feed may go full screen soon
Instagram is testing a version of its app that has a full screen feed. The design makes Instagram more closely resemble TikTok.
Facebook’s news feed algorithm is changing
There are reports that Facebook is updating is news feed algorithm to make more use of AI-recommended content. The change has been framed as a move to help Facebook better compete with TikTok.
New ways to remix content on Instagram
Instagram is growing the options it provides its users for editing videos. The updates include new ways for people to remix content into Reels and create Reels from their existing videos.
Email marketing
Apple remains the top email client in May 2022
Litmus has released its latest research into the most popular email clients used globally. Apple’s lead has solidified over the past month, achieving a 58% market share in May.
Inspiration for interactive emails
Want to make your email campaigns more interactive? Check out these seven examples from Litmus to boost your creativity.
Performance marketing
Google Ads policy is changing for teens
Beginning August 15, Google will start enforcing additional ad protections for teens. The changes aim to prevent ads personalisation and sensitive content being targeted at audiences under the age of 18.
You can now make corrections to YouTube Videos
Brands can now make changes to their YouTube videos after they go live – without having to remove the video, edit it, and re-upload it.
Changes announced at Google Marketing Live 2022
A variety of changes to Google Ads was announced at the latest Google Marketing Live event. The updates include enhancements to video ads and advancements in automation.
