May has been a month of AI, with a variety of intelligent technologies being unleashed. From new conversational functionality in Google Ads to enhanced try-on tools in Snapchat, AI is changing the experience of digital marketing platforms. Read on to find out more. ⤵️
SEO
Google is rolling out Search Generative Experience (SGE)
Google is rolling out a new search experience with generative AI features. It’s called Search Generative Experience (SGE) and is currently being made available to people on the Search Labs waitlist.
New Perspectives feature has arrived
Google has unveiled a new addition to its search functionality called “Google Perspectives”. The feature aims to offer content from diverse viewpoints.
Bing & Edge get an update
Microsoft has announced that it is enhancing its search engine with improved AI and visual search capabilities. The company has also confirmed that it is committed to responsible AI.
Social media
Enhanced try-on tools arrive on Snapchat
Snapchat is working on improving its Augmented Reality Try-On Lens to make the experience of trying on products more realistic. It’s currently testing the new technology with beauty brands Supergoop! and OPI.
TikTok pulse advertising is growing
This month TikTok expanded its pulse advertising options to include Pulse Premiere. The move unlocks more premium ad choices for larger brands.
Community notes being expanded on Twitter
Community notes enable people to mark a tweet as questionable and add explanatory text offering different opinions. With the increasing use of generative AI, Twitter is looking to expand its community notes feature to more kinds of tweets.
Performance marketing
New generative AI for Google Ads
A new conversational interface, powered by AI, is being added to the Google Ads platform. The platform will also offer Automatically Created Assets to help advertisers create better ads.
Universal Event Tracking tag insights arrive
Microsoft has released Universal Event Tracking tag insights. The move aims to help advertisers better analyse their ad campaigns and make improvements.
Generative AI being integrated into Performance Max
Google Ads is being updated to incorporate generative AI into Performance Max campaigns. The enhancement is predicted to make it easier for advertisers to create and optimise custom assets.
Email marketing
Practical guide to AI in email marketing
Litmus has released a practical guide for using AI for email marketing. The guide includes tips on how the technology can be used responsibly.
Are you across the latest email trends?
Mailmodo has released their list of email marketing trends for 2023. If you’re after mid-year inspiration for refining your email strategy, you might want to take a look.
Analytics
Improvements to GA4 audience builder
The audience builder tool within Google Analytics 4 has had an upgrade. New dimensions and metrics have been introduced, including a low engagement sessions metric.
Custom funnel reports made available on GA4
Funnel reports in Google Analytics 4 can now be customised, giving businesses more flexibility to create reports relevant to their specific needs.
