Hi there,
Google is making changes, cutting attribution models from analytics, introducing heat wave alerts and more. Lots has also been happening with AI over the past month, with ChatGPT being banned in Italy and Meta announcing new generative AI options for advertisers. Read on to find out more.⤵️
Analytics
4 attribution models to be axed
Four attribution models will be removed from Google Analytics and Google Ads in June 2023. The 4 models to get the chop are first click, linear, time decay and position-based.
Social media
New features are arriving on LinkedIn
LinkedIn has unveiled a suite of updates to its platform. Some of the enhancements include Suggested Posts, personalised feeds and new search filters.
TikTok has been banned on government devices
Australia’s attorney general has announced a ban of the TikTok app on government-owned devices. The ban raises questions of whether other governments and organisations will take a similar approach.
Less ads on Twitter Blue
Twitter has announced that Twitter Blue subscribers will see fewer ads in the platform’s app.
AI
Generative AI to come to Meta ads
Meta has revealed that it’s looking to release new generative AI ad creation options in the second half of this year.
Free, open source GPT arrives
Seven open source GPT models have been released by a Silicon Valley AI accelerator. The models are reported to be 100% free and transparent.
Legal woes for OpenAI
OpenAI, the creator of the popular ChatGPT, has been banned in Italy. The company also faces other potential legal challenges, with the Federal Trade Commission pushing for ChatGPT to introduce new safety guardrails.
SEO
New insights on SpamBrain
The annual webspam report from Google has been released. The new report shows that the SpamBrain system caught 500% more spam sites in 2022 than 2021.
Conversational AI is coming to Google Search
CEO Sundar Pichai has confirmed Google is planning to integrate conversational AI into its search engine.
Google’s new sustainability initiatives
Google is introducing new initiatives focused on climate change and the environment. The initiatives include heat wave alerts in search results, a Tree Canopy tool and an investment towards projects that address extreme heat.
Performance Marketing
Ads are coming to Bing Chat
Microsoft has announced that ads will soon be visible in Bing Chat. The move aims to support publishers whose content is helping to power the chatbot.
AI-Powered Music Ads on YouTube
Google is offering new YouTube ad options aimed at helping advertisers connect with Gen Z audiences. Advertisers will be able to have their ads appear alongside trending songs and viral music videos.
New functionality for cross-channel conversions
Google Ads is introducing enhancements aimed at helping advertisers better understand the customer buying journey. Reporting is set to be improved with the new cross-channel conversion credit functionality.
