Hi there,

What has been happening this month in the world of digital marketing? Google has updated its desktop search results, new advanced features have arrived in Google Analytics, Meta has released new ad options and more. Read on to see the details.

Social Media

Full-length reels could be coming to Insta stories

Instagram is said to be experimenting with new ways to integrate stories and reels. One option is to allow reels to play in full within stories.

You can now schedule LinkedIn page posts in LinkedIn

Marketers are no longer forced to use third-party tools to schedule brand posts on LinkedIn. Posts for company pages can now be scheduled directly within LinkedIn.

TikTok updates its advice on AI-generated content

TikTok has released updated Community Guidelines. Under the new guidelines, creators must label AI-generated and manipulated content.

SEO

Google launches “about this author” update

Google is adding a new feature so that searchers can see more information about the background and experience of the authors behind listed search results.

New Search Console reports for ecommerce

Google has released new reports in its Search Console platform. The reports show new clicks and impressions data for product snippets and merchant listings.

The appearance of Google search results has changed

Google has given its search results another visual revamp. Site names and favicons are now displayed in organic desktop search results.

Analytics