Diploma of Digital Marketing – Digital Tech Academy

11422NAT Diploma of Digital Marketing

Be equipped with the most up to date digital marketing skills, knowledge and insights!

Become skilled in one year!

What is this course about?

The Diploma is campaign focused and will equip you with the most up to date digital marketing skills, knowledge and insights.

Graduates will learn how to plan, implement and review marketing campaigns. It provides an introduction to running digital marketing campaigns in different areas.

People who are newer to digital marketing and marketing in general will choose the Diploma.

Duration: 1 year

DTA courses can be delivered:

100% Self Paced Online
Blended Learning (Online and Face-to-Face)
Face-to-Face

These courses are designed for international and domestic students.

Why Digital Marketing?

What is Digital Marketing

Digital marketing is the promotion of products, services and brands through online channels such as search engines, social media, websites, email and digital advertising. It combines data, creativity and technology to reach the right audience at the right time and measure real business outcomes.

Today, digital marketing also includes AI-driven strategies that help brands stay visible in evolving search environments. This includes Answer Engine Optimisation (AEO), optimising content to appear in direct answers, voice search and AI summaries and Generative Engine Optimisation (GEO), structuring content so it can be discovered, cited and surfaced by generative AI tools like ChatGPT and Google’s AI results.

With over 5.4 billion internet users globally and more than 96% of Australians online, digital marketing is now the primary way businesses connect with customers, build trust and drive growth.

Why study Digital Marketing?

Digital marketing is one of the fastest-growing and most in-demand career fields globally. Businesses across every industry rely on digital channels to attract customers, generate leads and increase revenue — creating strong demand for skilled professionals.

Key reasons to study digital marketing:

High employability: Digital marketing roles continue to grow across Australia in areas like SEO, paid media, content, analytics and AI marketing.
Future-ready skills: Learn AI-powered marketing, automation, AEO and GEO to stay ahead of industry changes.
Data-driven decision making: Gain practical skills in analytics, customer insights and performance optimisation.
Career flexibility: Work across industries, freelance, start a business or work remotely anywhere in the world.

Recent industry reports show over 80% of marketers now use AI tools to improve content, targeting and performance, making AI literacy a critical skill for modern marketers.

Digital Marketing Demand

Demand for digital marketing continues to accelerate as businesses invest more in online growth and AI-powered customer engagement.

Global digital advertising spend exceeded USD $660 billion in 2024 and continues to grow.
Google still holds around 90% of global search market share, but AI search and answer engines are rapidly changing how users find information.
Over 75% of Australians actively use social media, making digital platforms essential for brand visibility and customer engagement.
Businesses are increasingly hiring professionals skilled in SEO, Paid Media, Data Analytics, Marketing Automation, AEO and GEO.

As AI transforms search and content discovery, marketers who understand how to optimise for both traditional search engines and generative AI platforms will be highly sought after. Digital marketing is no longer optional — it is a core driver of modern business success.

More Information

What will you study?

Subjects offered

Who is it for?

New to Digital Marketing?

Job outcomes include:

Future Opportunities

CORE UNITS

NAT11422001 Conduct omnichannel marketing

This unit focuses on planning and delivering personalised, customer-focused marketing campaigns that put the customer experience first. It explores how to effectively integrate in-store and online experiences to create a seamless, connected journey across all touchpoints.

NAT11422002 Facilitate organic and earned marketing

This unit explores how to plan and deliver organic digital marketing campaigns using AI-based tools. It covers using AI to support strategy, content creation and optimisation to improve reach, engagement and overall marketing performance.

NAT11422003 Apply marketing automation

This unit focuses on designing effective workflows to automate key marketing communications and activities. It covers how to streamline processes, improve consistency and efficiency, and ensure timely, personalised engagement across the customer journey.

NAT11422004 Test to optimise performance

This unit focuses on running multivariate tests using marketing platforms supported by AI-based technologies. It covers how to design, analyse and optimise experiments to improve campaign performance, enhance customer engagement and support data-driven marketing decisions.

BSBMKG555 Write persuasive copy

This unit further develops students’ understanding of AI-based copywriting tools. It covers how to use AI to generate, refine and optimise marketing content while maintaining brand voice, accuracy and responsible use of AI.

BSBMKG547 Develop strategies to monetise digital engagement

This unit further enhances students’ understanding of AI-based tools for building, managing and promoting ecommerce stores. It covers using AI to streamline store setup, optimise product listings, personalise marketing and improve overall online store performance.

ELECTIVE UNITS:

(Choice of 2)

This elective unit further enhances students’ understanding of AI-based tools for social media. It covers how to use AI to plan content, automate posting, analyse performance and optimise engagement across social media platforms.

NAT11422005 Plan and conduct performance marketing

This elective unit focuses on advertising campaigns that use AI-powered marketing platforms to automatically select the best performing digital ads and channels. It covers how to use AI to optimise targeting, improve campaign performance and maximise marketing results across digital platforms.

In this unit, you will develop your understanding of personal, professional and business online footprints. You will learn how to plan, implement and optimise a personal influence strategy.

In this unit, you will learn how to run advertising campaigns across a range of social media platforms. You will build your ability to set up advertising accounts, implement tracking, create ads, apply targeting and more.

NAT11287002 Use Artificial Intelligence technologies to produce engaging content

In this unit, you will build your skills in using AI platforms to create effective content. You will explore how to produce written, video and image-based content using a range of readily available AI tools.

NAT11287004 Optimise a brand's digital presence using Artificial Intelligence

This course is for:

Aspiring digital marketers - People who want to kickstart or advance their digital marketing careers, including school leavers, domestic students and international students
Junior digital marketers - Marketers specialised in one area who want to extend their knowledge and understanding of digital marketing more broadly
Business owners and entrepreneurs - People who find themselves running digital marketing campaigns and who want to learn how to improve the performance of their campaigns
Traditional marketers- Marketers who have developed their expertise in broadcast or traditional marketing channels, and who want to build their practical skills in digital marketing.

DIGITAL COMMUNICATIONS MANAGER
DIGITAL CONTENT COORDINATOR
DIGITAL COPYWRITER
DIGITAL MARKETING COORDINATOR
DIGITAL MARKETING SPECIALIST
DIGITAL MEDIA BUYER
MARKETING AUTOMATION SPECIALIST
SOCIAL MEDIA PLANNER

WHAT STUDENTS SAY

Thanks to the Advanced Diploma of Digital Marketing, I am now working as a digital marketing specialist, working with centres like Chadstine in Melbourne as well as The Galeries and QVB in Sydney.

I definitely wouldn’t have been able to do it without this course! It really has taught me a lot…I have regular catch ups with marketing managers where I teach them things I learned from my trainer and the course!

I personally really enjoyed studying the Diploma and Advanced Diploma of Digital Marketing because I could refresh my knowledge in marketing and communication, which was my field back in my home country.

Nowadays digital marketing is an important tool for companies so my goal was to improve my skills in that.

After I finished my courses in digital marketing, I updated my profile on Linkedin and after that some companies started to approach me and I got a job because of that and I am happy that I am working as a digital marketing specialist at a company.

I chose to study these courses because of the methodologies. You have case studies that you learn throughout the course where you apply different strategies and you feel like you are doing something properly for a company and when you talk to other classmates, you can understand how people do things differently in the industry.

Have a Question?

If you have any questions or feedback, please let us know!