Have you checked out Twitter’s “X”, the 2023 State of Email Design report and Microsoft Advertising’s new features? Read on to discover these changes and more happening this month in the world of digital marketing. ⤵️
Social media
Twitter is now X
Twitter is on a mission to rebrand itself as “X”, an all-encompassing ‘everything’ app.
Text posts arrive on TikTok
TikTok is no longer only for video. An update has made text-based posts available on the platform.
TikTok ramps up its ecommerce offering
Brands in the US that use Woocommerce will be able to sell products directly through TikTok Shops.
AI
Introducing the Frontier Model Forum
Tech companies OpenAI, Google, Microsoft and Anthropic have come together to create the forum. It aims to promote the responsible development of frontier AI models.
SEO
Bing Chat for search is coming to Chrome
Bing AI-powered search results are breaking free from Microsoft Edge. They’re now also able to be viewed on Chrome for some users.
Google Search is experimenting with being more visual
Google is reported to be testing making its featured snippets and top stories more visual.
Google unveils a reputation and trust checklist
Google has shared a checklist that businesses can use to help build their reputation and trust with customers. The advice includes being consistent and transparent.
Analytics
Enhancements to Microsoft UET tag
Microsoft Advertising has improved its Universal Event Tracking (UET). The enhancements include a significantly updated website insights dashboard.
Goodbye Universal Analytics
As of the start of this month, Google Analytics properties using the older Universal Analytics model have officially stopped processing new data.
New ecommerce dimensions and metrics in GA4
Google is helping brands view more detailed product data in Google Analytics 4. An update to GA4 means that advertisers can now use 30 new ecommerce dimensions and metrics.
Email marketing
Discover the current state of email design
Litmus has released its 2023 report on the state of email design. The report gives insights into how brands are designing and creating their most effective emails.
Performance marketing
Microsoft unleashes a range of new features
A range of new features have landed in Microsoft Advertising. The updates include assistance from generative AI to better create and target ads, predictive targeting and more.
New upgrades to Performance Max campaigns
Google Ads is offering voluntary upgrades on Performance Max campaigns for Dynamic Search and Google Display advertisers.
New brand control features in Google Ads
Google is giving advertisers more control over their ad placements. The updates include brand restrictions for Search campaigns and brand exclusions for Performance Max campaigns.
