August has unleashed a fresh State of SEO report, a new study on the best times to send emails and the roll-out of demand gen campaigns in Google Ads. Read on to find out more. ⤵️
SEO
The State of SEO 2024 report is out
Search Engine Journal has released its latest State of SEO report. Take a look to see insights into trends and challenges impacting SEO marketers.
Google rolls out a core update
Google has released its August 2023 broad core update. This is the second core update of 2023 and may take two weeks to complete.
Google releases a comedy of errors
On its Search Central Blog, Google has unleashed something a little different this month. Check out this illustrated short story for a comedy on the different types of errors websites can experience.
AI
Meta releases new Code Llama model
Meta has released a new generative AI model called Code Llama. The model will assist in code generation and aims to help developers improve their coding capabilities.
Bing is making more Chat enhancements
Microsoft is planning more changes to its AI-powered chatbot. The updates aim to make Bing Chat better at remembering what specific users have previously asked it.
Social media
LinkedIn has updated its engagement algorithm
If your LinkedIn feed has looked a bit different this month, that could be because LinkedIn tweaked its algorithm. The update aims to better personalise the content users see.
Meta is preparing new Ray Ban Stories glasses
Meta is looking to release a new version of the camera-equipped glasses. The sunglasses will enable users to stream videos directly to social media while also letting viewers speak to them.
Don’t forget to add your social links to your GBPs
Google is now letting businesses add social media links to their Google Business Profiles (GBPs). The new functionality will help businesses to promote their social media accounts in search results.
Analytics
New behavioural modelling in GA4
Google Analytics 4 (GA4) has been updated to include behavioural modelling data in funnels and paths reports.
New audience report in GA4
Google has updated the audience report available in its Google Analytics platform. The enhancement is designed to help brands better identify their most engaged and profitable audiences.
Performance marketing
Demand gen campaigns are in beta
Powered by AI, demand gen campaigns will replace Discovery campaigns in Google Ads. The transition to demand gen campaigns has just started and is expected to wrap up in March 2024.
Updated Performance Max best practices
Google has updated its guidance on best practices for Performance Max campaigns. The new guide is focused on advice for retail marketers.
Meta provides insights on ad best practices
Meta has shared new best practices for running ads on its Facebook and Instagram platforms.
Email marketing
New study into the use of AI for email marketing
A new study by Selzy has gathered data on the use of AI and automation in email marketing. Over half of respondents found AI-powered email marketing more effective than traditional non-AI approaches.
New insights on when to send emails
Brevo (formally Sendinblue) has reviewed its data to dig into when the best time to send an email really is.
