September has unleashed TikTok Shop, global channels on WhatsApp and Microsoft Copilot. Read on to find out more. ⤵️
Social media
Channels are rolling out globally on WhatsApp
WhatsApp channels have been expanded to 150 countries across the world. The feature can be used by brands as a broadcast tool for sharing photos, videos, polls and more.
TikTok Shop is here
TikTok is giving marketers in the US new ecommerce options. TikTok Shop enables people to purchase products directly from a brand’s profile.
Alternative profiles are coming to Facebook
Facebook has launched a new multi-profile option. The move empowers users to create different profiles to showcase their different interests.
AI
Microsoft announces Copilot rollout
Copilot is a unified AI assistant that will be integrated across Microsoft’s product line. The new technology is posed to help marketers when using the Microsoft Advertising platform.
OpenAI releases DALL-E 3
OpenAI users can now create images through text prompts on ChatGPT for the first time. It’s part of new functionality included in the new version 3 of the AI visual art generator DALL-E.
Generative AI arrives on LinkedIn Sales Navigator
LinkedIn has announced a new AI search tool for its Sale Navigator. The tool aims to help sales professionals better search for information and find quality leads.
Performance marketing
AI-powered video ad campaigns arrive on YouTube
Google has released new features that give advertisers AI-powered suggestions for improving the effectiveness of their video campaigns.
New Microsoft Compare & Decide Ads
Compare & Decide Ads have been announced by Microsoft as being a new advertising format exclusive to Bing Chat.
Google is cracking down on non-fulfillment issues
Google Ads is updating its ads policy in November to crack down on the “non-fulfillment and non-delivery of products or services due to a lack of qualifications”.
Email marketing
Are you across the latest email etiquette trends?
GetResponse has you covered. The company’s latest study on email communication has concluded and the results are out.
New insights on when to send emails
Brevo (formally Sendinblue) has reviewed its data to dig into when the best time to send an email really is.
SEO
Quality is King and Queen
Google has confirmed that quality is the leading factor it considers when indexing websites. What does this mean? SEO marketers should keep striving to produce unique, remarkable and engaging content.
Goodbye how-to rich search results
Google is removing how-to results from its search pages. The move aims to simplify search result pages.
Google helpful content update rolls out
Google’s September 2023 helpful content update is expected to finish rolling out shortly. The update cracks down on 3rd party content hosted on websites and their subdomains.
Analytics
GSC shopping report updated
The shopping tab listings report has been enhanced in Google Search Console. The update intends to improve how ecommerce marketers can check the status of their product listings and optimise them.
