Have you checked out LinkedIn’s new AI tools, Microsoft Advertising’s proposed name changes and the new options for Insta Reels? Read on to discover these changes and more happening this month in the world of digital marketing. ⤵️
AI
LinkedIn comes down on fake profiles
The social media platform has been using a new AI image detector to identify fake profile images. The new tech aims to help LinkedIn better detect fake profiles.
ChatGPT plugins are surging
OpenAI is aiming to soon reach the milestone of 1,000 plugins in its store. Search Engine Journal has identified over 50 ChatGPT plugins you can use for content marketing.
LinkedIn is testing generative AI posts
LinkedIn is testing a tool that give its users AI-powered suggestions they can use for a ‘first draft’ of their post content.
Social media
More Reels ad options on Insta
New Reels ad options for Instagram have been announced by Meta. The changes include more brands being able to access Reels advertising and new app promotion ads.
Insta makes public Reels downloadable
Instagram is in the process of rolling out a Reels update. The changes will allow users to download publicly posted Reels to their camera rolls, making them easier to share.
Meta verification is expanding globally
Following its initial roll out in Australia and New Zealand, Meta is expanding its Meta Verified subscription package across the globe.
Analytics
Support for AMP pages in GA4
Google Analytics 4 now collects data for Accelerated Mobile Pages (AMP). Marketers will need to update their amp-analytics configuration in GA4 and use the AMP Analytics tag.
New State of Marketing Report
HubSpot has just released is latest State of Marketing report. The report is based on data from over 1,200 marketers. It gives a range of insights and predictions for 2024 and beyond.
Performance marketing
Name changes coming to Microsoft Ads
A number of Microsoft’s advertising platforms are set to be renamed. The company is also looking to ramp up its use of AI in its advertising tools.
New updates to Microsoft Advertising policy
Microsoft is making changes to its advertising policy in an attempt to improve user protections. The updated policy also provides more guidance on penalties.
Google Ads update delayed to mid-July
Google has announced that it is delaying the removal of the first click, linear, time decay and position-based attribution models in its ads platform until mid-July 2023.
SEO
Search Console gets an update
Google has added a new Core Web Vitals reporting metric – Interaction to Next Paint (INP) – to its Search Console platform.
Google explains why home pages sometimes aren’t indexed
Google’s Search Relations team has shared insights on why websites’ home pages sometimes don’t appear in Google search results, and what marketers can do about it.
Email marketing
The 2023 State of Email Workflows Report is here
Litmus has released its 2023 State of Email Workflows Report. The global report gives insights on how some of “the best email marketers are working”.
